Ten Elements involving Good Product Label Design - Advertising - Classified Advertising

Therearenosolidrulesthatyoucanfollowinordertocreateawellengineeredproductlabel.However,alotofpeoplerecognizeanappealingdesignonceweseeone.Exactlywhy?Becausemightbeidentifiedelementsthatwillproducealabeldesignattractivetogetherwithcompelling.Thisarticlewillhelpyouthroughthemaindesignportionsofaproductlabelandprovidetipsabouthowtousetheseelementstoyourgreatadvantage.

1.Colors

Tograbtheattentionofsomeonewhoiscasuallywalkingtheaislesofthesupermarketyoumayusecolorwell.Thecoloryouchooseforyourlabelisdependentonseveralthings.Whatcolorhastobeyourcontainer?Ifyouareutilizingaclearcontainer,thenwhatcolormaybetheproduct?Youneedtomakesurethatthecolorsyouchooseforthelabeldon'tclashwithinanegativewaytolessenthevisualappealoftheentirepackage.Thegoodnewsistherearetoolstohelpyouchoosecolorsthatwillcontinuetoworkwelltogether.AdobeKuler(kuler.adobe.com),ColourLovers(worldwideweb.colourlovers.com)togetherwithColorBlender(com)aretoolsthatyoucanusetohelpchooseattractivecolorcombinationsforyourlabels.

2.Graphics

Aclosewatchcatchinggraphicwillalsohelpdrawfocusonyourproduct.WithstockphotographytogetherwithillustrationssoinexpensivethesedaysyowwilldiscoveragraphicforoneslabelsatplacesenjoyiStockphoto.comorPhotos.comforjustseveraldollars.Youcanthenusetheseimagesonyourproductlabels,justdon'tforgettocheckthelicensedeal.InthecaseofiStockphotofeelfreetousemostimagesforaround500,000productlabelswithoutbuyinganexpandedlicense.Apicturereallycanbeworth1,000wordsonaproductlabelassomesortofcompellinggraphicdrawstheeyetoyourproduct.

3.Legibility

Colorandgraphicswillhelpcatchtheeyeneverthelessunlessyourlabeliseasilyreadableimmediatelythenyouwilllosepeople.Theysayyougetonly2-3secondstoattracttheattentionofashopperbrowsingtheaislesofangrocerystorewhichisenoughtimetoreadjustafewwords.Youshouldhaveyourbrandorcompanynameandtwoorthreewordsdescribingyourhandmadejewelryinlargeenoughtypethatitcanbereadfromsixtoesaway.

several.Fonts

Talkingabouttype,yourchoiceoffontscanbeacriticaldecisionanddeservesequallyasmuchattentionaschoosingcolourandgraphics.Don'tchooseoneofthestandardWindowsfontssuchasTimesNewRomanorArial,andinadditionavoidoverusedfontswhichincludePapyrusorMonotypeCorsiva.Don'thesitatetotrysomethingnewanddifferent-thereare1000sofuniquefontsavailableonline-justcheckoutfonts.comand1001freefonts.com.Theimportantpointtorememberisthatyoulikegoodlookingtypethatisreadable.

5.Materials

Beforeyouevenbeginthedesignprocessyouneedtoconsiderthelabelproduct.Yourdesignneedsto"fit"thematerial.Well-knownmaterialchoicesincludewhite-colored,crystalclear,oraointmenttexturedpaper.Clearmaterialallowsfora"nolabellook"thatcanbeverystrikingifyouhaveacoloredcontainerorproductorservice.TakealookwithPalmoliveoriginaldishsoap-thiscanbeaproductthatusesaclearlabelverywell.Aneasydesignwithwhiteprinter,itreallyshowsoffthestrikinggreenliquidontheinside.Whitematerialgivesyouprobablythemostflexibilitywithdesign,becauseyoucanmakewhiteintoanycolorthatsuitsyou,oryoucanjustusethewhitebackground.Forapastworldlook,atexturedcreampaperareoftenveryeffectiveandispopularwithwinerieswhereyououghttoconveyahandcraftedimage.

6.BrandFinish

Whetheryouchoosesomesortofglossyormattefinishforalabelsisajudgmentcallbasedonthekindofimageyououghttoconvey.Amattelaminatecanprovideamoreclassiclookthatisveryeasytoread,whereasglosswillstartbeingactive.impacttothecolorsonthelabelandprovideashiny,reflectiveglimpse.AmongthemattelookcouldbetheHonestTeabrandassociatedwithbottledteas.Insidehighlycompetitivebeveragemarkettheyalsohaveamoresubduedlookwhichhasasimplelabelthatworksreallywellwiththematteaccomplish.Ifyoucan'tdecidedbetweenmatteandglossythenperformasmallorderofbothandtestdriveit-seewhatpeoplefindmostattractive.

7.ContentlabelSize

Ifyouarewitharoundcontainerthenyoumostlikelyhaveachoice-doyouwantonelargelabelandseparatefrontandagainlabels?Topandbacklabelshelpyouelegantlyseparatethefrontbrandinginformationintheingredientandregulatoryinformationbuttheycanbemoreexpensivethanasizablewraparoundlabel.Ifyougowhichhasawraparoundlabelthenitisimportanttokeepafront"panel"withthevitalbrandinginformationbecausethat'swhattheconsumerswilldiscoverastheyaresurfingtheaisles.

8.Designs

Itispossibletoreallydrawattentiontoyourlabelbyutilizinganunusualshape.Thiswillrequiretheinitialinvestmentofanewdiewhichwillcostseveralhundreddollarspcsizeandcomplexityofyourdesign.Heinzketchupisoneoftheseofanunusualconditiondonewell-yourkeystonelabelshapehasbecomepartoftheirbrandafteralotmorethan130years.Thisisonetrickthatcanhelpyousavethemoneyofbuyingaspecialdie.Useanapparentlabelandsimulateauniqueshapebyusingwhiteinktodevelopyourdesiredshape,thereforeitwillappearthatyourlabelhasauniqueshapeevenwhetheritisasimplerectanglecontentlabel.

9.AThemeforDifferentFlavors

Withmultipleflavorsinthesameproductitisimportanttokeepmajordesignportionsofyourlabelconsistent.Whethersomeoneislookingatthepeach,tangerineorlimeflavortheyoughttoberecognizeinstantlythatitisneverthelesscompanyandbrand.AcorporationthatdoesanterrificjobofkeepingaregularyetdifferentlookbetweenflavorsisNantucketNectars.EachflavorcarriesasimpleillustrationencompassingtheflavorwhichhasasimilarscenefromNantucketIslandinsidebackground.

10.ContactInfo

Inthe21stcenturyeverycompanywillneedtohavecontactinformationontheirownproductlabels.Thisisactuallynotaboutmakingyourlabeldesignmoreappealing,butinsteadhavingyourlabelaremorethanjustaunaggressivesellingandmarketingtool.Agreat800number,awebsiteandaphysicalhomeaddresscanallbeeasilyincludedonthelabel.Youcouldprovideauniquewebsiteononeslabelforcustomerstoregisterforanemailchecklist,soyoucangatherinformationandbegintointeractwithyourgoodcustomers.

Whendesigningyourlabelonemustalwaystakeintoaccountwhatyourrivalsisdoing.Ifmostcompaniesinsideyourspacehaveverycolorfulandglossylabels,thenmaybeaevenmoreplainandsubduedlookwillassistyoutostandoutonthatsupermarketshelf.Takemanyoftheelementsmentionedhereanddifferentiateyourselfinthecompetition.Providinganewtogetherwithinterestinglookinvitescustomerstogainyourproduct.

Aswesaidinthebeginningofthisarticletherearenohardandfastrulesforgoodbranddesign,butifyoustrollthegrocerystoreaislesandlookatthelabelsofproductswhichweresuccessfulyouwillseethattheyhavemanyelementsinkeeping.Ofcourse,mostofthesesuccessfulproductshavelabelsthatwerecreatedbyprofessionalgraphicartists,soifyouareabletoaffordoneIfirmlybelievethatismoneywellspent.Neverthelessifyoudon'thavethebudgetorprefertodoityourselfthenconsiderthesetenelementswhencomingupwithyourproductlabel.

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